top of page

HOTEL
L'IMPERATRICE

INITIAL CONCERNS

Located in Fort -de- France, the economic capital of Martinique, the l'Hôtel de L'impératrice needed to better direct their revenue through a management system. While already well known in the area, the Hotel struggled to maintain consistent reservations during the off-season.  Without a channel manager or reservation central system, it was difficult for the hotel to manage the reservations for its 22 rooms, all with extremely different configurations. In this context, JBT Consulting was hired to improve upon the hotel’s reservation systems.

OUR APPROACH

78.png

REVISING THE OFFER

We revised the general pricing to be per room and not per occupant, added a option without breakfast included, and developed a seasonal pricing package.

24.png

IMPLEMENTING SYSTEMS

We installed a reservation center and a channel manager connected to the PMS, and trained the team on these new tools.

76.png

CONTINUED MONITORING

We continued to monitor the revenue over the next 3 months, sending daily updates and weekly reports.

FINAL RESULTS

Thanks to our plan, the Hôtel l'Impératrice saw continued revenue increases :

+30%  for the first year,

+20 % over the second year,

and +15% during the third year

bottom of page